The poster for ‘AA 22’ and the poster for ‘Dune’
| Photo Credit: X/ @sunpictures, Warner Bros.
The poster for Allu Arjun and director Atlee’s newly announced film has stirred controversy just hours after its reveal, with social media users accusing the team of copying visuals from Dune. Shared by production house Sun Pictures to celebrate over six million views on the announcement video, the poster quickly drew comparisons to the 2021 sci-fi blockbuster.
Fans on X were quick to point out striking visual similarities ranging from the layout and color palette to the desert-like aesthetic, that strongly resemble promotional material from Dune. “Atlee just rebranded Dune and called it a day,” one user posted, while others shared side-by-side images highlighting the likeness.
The Jawan director has previously faced criticism for scenes in his past films allegedly mirroring those from earlier hits. In a 2023 interview, Atlee defended his style, saying, “In the creative field, you end up making similar stories. That doesn’t mean I copy it. It can be inspired.”
The upcoming project, currently titled AA 22, is being described as a sci-fi action entertainer. The teaser hints at a large-scale production with collaborations involving Hollywood VFX teams. Atlee has called the film his “dream project,” while praising Allu Arjun and producer Kalanithi Maran for backing his vision.
Anticipation still remains high for AA 22, especially with music by rising talent Sai Abhyankkar. The full cast is yet to be announced, but the film is expected to go on floors soon.
Published – April 09, 2025 12:16 pm IST